RayBan
Ray-Ban Online: Simplified, Streamlined, Iconic.
Year:
2022
Timeframe:
3 weeks
Tools:
Framer, Figma, Mid-Journey
Category:
UI Design, E-Commerce, Responsive Design
Redesigning the Ray-Ban Digital Experience
We set out to redesign the Ray-Ban eCommerce experience with a focus on clarity, brand energy, and seamless mobile usability. Over four months, our team restructured the UI and product presentation to better reflect the iconic nature of the brand—creating a modern shopping journey that feels just as bold and timeless as Ray-Ban itself.
Problem
We redesigned the Ray-Ban site to be cleaner, bolder, and easier to navigate, especially on mobile. By introducing dynamic branding elements, reorganizing product categories, and showcasing hero pieces with elevated visual treatments, we created a more immersive and shoppable experience. The new structure improves browsability, visual interest, and overall alignment with Ray-Ban’s legacy as a cultural icon.
Solution
To solve this, I designed a user-centric experience that prioritizes personalized content, easy navigation, and seamless interaction. The app leverages smart algorithms to recommend content based on user preferences, fostering genuine connections. A clean, modern interface ensures a smooth experience, while interactive features encourage users to engage and stay connected, solving the initial problem of relevance and usability.
